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Headshots and Promotional Images for Promoting Working Artists

11/11/2015

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I always enjoy the opportunity to collaborate with other artists. Whether it is a film project, conceptual image-making, or a public event, ideas have a way of taking off when two or more open-minded people get together on a project.
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A helping hand is good to have now more than ever. With affordable tools enabling newcomers and work being accessible by a global audience, It takes more than talent and creativity to successfully pursue a profession in the arts. Getting the word out about one's work can become easier with strong images representing you and your work to your audience. 
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Perry Winkler, watercolor artist and teacher, along a trail off the Blue Ridge Parkway near Asheville, NC.
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Perry going over an illustration exercise with a younger student during a mixed class session in an intimate studio environment.

Selecting Your Image Style

What type of image makes a strong impression on your intended audience? There is certainly still a strong case to be made for a traditional 8" x 10" headshot being just as important as a strong resume for anyone who is auditioning in performance art fields such as acting on stage or screen, live music, dance, comedy, and more. This image will be placed before many people who may be making a decision before they ever meet you face-to-face. It should represent how you want to express yourself as a professional to these decision makers.

Other types of images include a profile image for use with social media or other professional profile sites and promotional images of you engaging in the activity you are promoting. The social media image can get more mileage out of 8x10 headshot such as the example below. This is Nikki Cherry, a stage and screen actress and vocalist. She intends to use the image on acting profile sites to provide a digital version of her resume and experience. 

The above images of Perry Winkler will be used on his professional website and social media page. He is both an active watercolor artist and art teacher. The headshot on the left is great for presenting oneself to galleries, competitions, and other professional development opportunities. The classroom image is better suited to specifically promoting workshops and art class sessions. The type of image you need is wholly dependent on your goals for marketing yourself and your work.
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8x10 crop for use as a traditional printed headshot.
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Square crop more suitable for profiles on social media and acting profile sites.

Starting the Process

I consider the process of getting to know you as an artist and an individual an critical part of discovering what style or look might suit you best. You may prefer a naturally lit casual portrait look in a familiar setting. On the other hand, you may need a crisp studio style that mimics the look of a film or television production. I am at home on location or in  controlled studio. I also have the experience to work within a range of many lighting styles, settings, and fashions. 

Book your session today to find out how professional images can help you reach your artistic goals.
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Testing out the lighting setup for headshots.
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